24+ Specific Things You Can Do To Make More Money Next Week

Shop.org Annual Summit — Las Vegas, NV

September 17th, 2008


Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans – this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts are going to give you killer tips to improve your Paid Search, Natural Search, Affiliate Marketing, Email Marketing, Web 2.0, Shopping Feeds, Technology Issues, and Site Optimization. Weâ??re going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Summit to make money — not just party in Vegas.

Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath

Sam Decker, CMO, Bazaarvoice
Todd Friesen, SEO Ninja, Todd Friesen Associates
Sheldon Gilbert, Founder and CEO, Proclivity
Pinny Gniwisch, Founder and VP, Marketing, ice.com
Brian Klais, Vice President of Search, Netconcepts
Jeff Molander, Principal, Molander & Associates
Brian Platter, General Manager, Home Delivery, Peetâ??s Coffee & Tea
Brian Smith, Co-founder, SingleFeed

Online Retail & Blended Results

SMX West — Santa Clara, CA

February 26th, 2008


The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.

Moderator: Vanessa Fox, Features Editor, Search Engine Land

Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter

Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping

Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS

Shop.org Annual Summit — Las Vegas, NV

September 13th, 2005

Panel Moderated by

See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.

Stephan Spencer, President, Netconcepts

Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com

Multichannel Marketing Power Forum

Annual Catalog Conference — Orlando, Florida

May 23rd, 2005


Multichannel Merchant editorial director, Sherry Chiger will moderate. Learn about the latest news, trends, and opportunities in multichannel marketing from a panel of leading-edge experts, and take away tips for improving sales and profits.

Sherry Chiger, Editorial Director, Multichannel Merchant Magazine
Amy Africa, President, Creative Results
Ken Burke, CEO, MarketLive Inc.
Founder & President: Stephan Spencer, Netconcepts

Cracking the US Market: Kiwi Businesses Share Their Secrets

AmCham Breakfast — Auckland, New Zealand

December 7th, 2004


Four speakers from leading companies give you the good oil on how to succeed in the USA!

Speaker #1: Neville Jordan, Executive Chairman, Endeavour Capital
Neville Jordan, CNZM, is the Executive Chairman of venture capital company Endeavour Capital. He founded Lower Hutt-based MAS Technology in 1976, growing it into a $100 million-a-year exporter which successfully listed on the NASDAQ in 1997. Neville was recently inducted into the NZ Hitech Hall of Fame. As an entrepreneur who has “been there and done that” in the US market, Neville will share practical hints and tips on selling into, and doing business with the US.

Speaker #2: Dr Paul Cossum, CEO, Proacta
Dr Paul Cossum is CEO of Auckland start-up cancer drug developer Proacta, which was named Biotechnology Company of the Year in the 2004 Westpac New Zealand Hi Tech Awards. Paul has 20 years of drug development industry experience in the US. He was most recently Executive Vice President of Drug Development at San Diego-based NewBiotics Inc. Paul will offer insights on attracting investment from US companies, as well as outline some of the pros and cons of setting up shop in the US.

Speaker #3: Stephan Spencer, Managing Director, Netconcepts
Stephan Spencer is the founder and managing director of Netconcepts, an online marketing and web development company specialising in e-commerce, website auditing and search engine optimisation. With headquarters in Browns Bay, Auckland, and offices in Madison, Wisconsin, Netconcepts delivers interactive services to US clients such as AOL and Verizon. Stephan brought Netconcepts to NZ from the US in 2000. He has successfully grown operations in the U.S. and is in an ideal position to provide, from an American’s perspective, unique insights for NZ businesses on how to best operate and market themselves in the U.S.

Speaker #4: Nigel Kirkpatrick, CEO, Industrial Research Limited
Nigel Kirkpatrick is the CEO of Industrial Research Limited, New Zealand’s leading industrial scientific research company. Nigel has substantial international business development experience. Before returning home to New Zealand in 2002 to head up IRL, he was the Zurich-based global innovation leader for DiverseyLever.
The US is a key market for IRL and one where it has been successful in winning key contracts.

The Apparel Panel Discussion: Optimizing Each Component Of Your Apparel E-Commerce Business: Dressing For Success

Etail 2004 — Fort Lauderdale, FL

August 3rd, 2004


  • Understanding the evolution of the E-Commerce operations of the panelists
  • Discovering growth areas in your already seemingly optimized E-Commerce operation
  • Understanding how operations, fulfillment and returns are the crux of your E-Commerce operation
  • Unwrapping the key issues around the next holiday season and applying lessons learned from seasons past

Lorna Borenstein, VP & GM, eBay
Fiona Swerdlow, Vice President, e-Commerce, Tommy Hilfiger USA, Inc.
Ruth Crowley, VP, General Merchandise, Harley Davidson
Brian Klais, VP, eBusiness Services, Netconcepts

Internet Trends (panel)

PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL

April 15th, 2002


Trent Blizzard, Blizzard Internet Marketing
George Newman, Third Millennium Marketing
Stephan Spencer, Internet Concepts
Eric Goldreyer, BedandBreakfast.com

Auditing Your Web Site: Minimize Risks, Maximize Potential

PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL

April 14th, 2002

Seminar by

Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

Beauty Online 2001 — San Francisco, CA

March 26th, 2001

Seminar by

One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

  • Email marketing
  • Viral marketing
  • Link building
  • Search engine optimization
  • Pay-for-performance advertising (i.e. an affiliate program)
  • Content distribution

How the Jetsons Plan Their Meals… and How You Will Too!

eFood East — Boston, MA

June 21st, 2000

Seminar by

Wouldn’t it be great if you could do your grocery shopping while you were throwing empty containers in the garbage, simply by scanning a barcode? Imagine scanning ingredients in the cupboard then telling your computer to search all of the recipe sites on the internet – simultaneously – until it found recipes containing that ingredient. Then with a few more clicks you add the ingredients that you still need from the chosen recipe into your shopping list.

Soon the food arrives at your doorstep. This vision of the future is not only coming, but it’s here now!