Josh Wozman

Covario, Inc. Acquires Netconcepts; Giving Large Advertisers Solutions for
Easily Driving Faster Search Engine Optimization Results

Coupling Two SEO Solutions For Clients Will Increase Their Efficiencies And Drive Their ROI

SAN DIEGO, CA and MADISON, WI (January 12, 2010). Covario Inc., the leader in enterprise class search advertising software and services, announced today that it has acquired Netconcepts, LLC, a Madison, WI-based solutions provider, specializing in the management of search engine optimization (SEO) strategies. The combined firms will do business as Covario, Inc., headquartered in San Diego, CA.

Covarioâ??s acquisition strengthens its industry leading position providing SEO solutions to the worldâ??s largest advertisers. The combined company will have nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods. Covario will integrate Netconceptsâ?? GravityStreamâ?¢ technology into Covarioâ??s SEO consulting practice and Organic Search Insight â?¢software.

Netconcepts, founded in 1995, is the leader in driving online sales for the retail and ecommerce space through management of natural search engine rankings using its GravityStream technology. Key clients include Cabelaâ??s, Northern Tool, Ann Taylor, Deckers, Woolrich, and Builderâ??s Square. The company also recently introduced a solution to facilitate the creation of websites optimized for mobile handset viewing, and to better rank for mobile searches The merger will help these retail clients, and other clients, gain access to Covarioâ??s software and team of service experts to better synchronize their paid and organic search efforts. This will create marketing efficiencies, improve results for both search types, and ultimately improve return on investment (ROI). GravityStream is a software-as-a-service (SaaS) web content management (WCM) solution that allows an advertiser to deploy SEO strategies in a scalable and cost effective way.

â??With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,â? said Russ Mann, Chief Executive Officer of Covario. â??By coupling the predictive analytics in Covarioâ??s Organic Search Insight with easy execution capabilities of Netconceptsâ?? GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.â?

The growing importance of SEO in advertising is a key factor behind Covarioâ??s acquisition of Netconcepts. According to Forrester Research, advertisers would spend approximately $2.5 billion on SEO in the U.S. alone in 2009, and this is estimated to double to $5.0 billion by 2014 [Forresterâ??s July 2009 US Interactive Marketing Forecast, 2009-1014]. â??Marketers looking for clicks at a cost much lower than paid search are joining those who return to SEO after mastering paid search programs,â? according to Shar VanBoskirk, an analyst for Forrester. â??Nearly two-thirds of all marketing spend to manage search programs is for advanced technologies or outsourced partners â?? an indication that search programs are gaining maturity and investment.â?

The combined solutions from Covario and Netconcepts are geared to provide these advanced tools to help large advertisers capture this opportunity.

â??Advertisers who have constraints on their web development teams, usually due to the underfunding of IT departments, need to build websites that are well optimized for the global search engines,â? said Stephan Spencer, Founder and President of Netconcepts. â??The combined software platforms provide advertisers a fully automated SEO solution that spans keyword research, link building and web content management, strategy deployment, and ongoing reporting. There is no other solution like this on the market.â?

Covario will be discussing its acquisition of Netconcepts and its GravityStream technology, at its annual INFLECTIONPoint customer conference February 3rd and 4th in San Diego, CA.

About Covario, Inc.��
Covario, Inc. is the leader in SEM and SEO software and services. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising and organic search engine optimization (SEO). Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covarioâ??s growing customer list include some of the worldâ??s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit



  1. […] 12, 2010 at 9:07am ET by Barry Schwartz Netconcepts, a Wisconsin-based SEO company, has been acquired by San Diego’s Covario, Inc. Many of you know the name Stephan Spencer, he is the Founder and […]

  2. […] Summarising the news…Netconcepts USA has been acquired by Covario Inc., one of the big players in enterprise class search advertising software and services. The combined company has customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods. We consider this great news for the US business as it strengthens both companies and gives our US team the opportunity to work with new clients in industries they haven’t traditionally served. Good news all round. […]

  3. […] where I went to Internet Marketing College and studied under professor Stephan Spencer, has been acquired by Covario, the leader in enterprise search advertising software and services.  Congrats to the shareholders […]

  4. by Madison Knows Technology : Madison Wisconsin Living — February 16, 2010 @ 8:02 pm