In this course, you will:
- Learn to create remarkable, link-worthy content
- Master proven outreach and link-building strategies
- Future-proof your SEO against Google’s evolving AI
Course Curriculum
The End of Boring Content: How to Rise Above the Noise
Most content gets ignored because it blends into the noise. In this kickoff session, Stephan shows you how to move beyond outdated SEO tricks and create remarkable content that earns links, drives engagement, and builds real authority. You’ll learn what makes content fade versus what makes it shareable, memorable, and worth citing.
This is where your strategy shifts from keyword hacks to a system that attracts attention naturally—through influencer collaborations, smart refreshes, and viral-worthy ideas. If you’re ready to evolve beyond tactical SEO and start creating content that gets noticed, this is where the transformation begins.
The Outreach Advantage: Psychology-Driven Link Building
Most outreach campaigns fail because they’re transactional, not relational. In this session, Stephan reveals how to use psychology-driven outreach to earn links and build real relationships. You’ll learn how to spot the right sites, craft irresistible pitches, and create content that publishers want to share.
Discover why real voices outperform faceless personas, how to use “ego bait” to spark attention, and the keys to turning cold emails into lasting connections. This video shows you how to transform outreach from a numbers game into a strategy for influence and authority.
Remarkable Content vs. SEO Filler: What Really Drives Links
Great SEO isn’t about gaming algorithms—it’s about earning trust and authority. In this session, Stephan breaks down the difference between remarkable, link-worthy content and forgettable SEO filler. You’ll learn the truth about white hat vs. black hat link-building, how to spot toxic backlinks, and the essentials of maintaining a healthy link profile.
We’ll also explore guest posting strategies, domain branding, and the metrics that actually signal authority. With practical insights on content quality, engagement, and team management, this workshop gives you a clear framework for building SEO that lasts.
Branding Meets SEO: Outreach Done Right
Great outreach isn’t about mass emails—it’s about real connections. In this video, Stephan shares proven strategies for writing subject lines that get noticed, building genuine relationships with site owners, and creating remarkable content that earns links naturally.
You’ll also learn how to evaluate trust flow and citation flow, refine your guest posting tactics, and balance quality versus quantity in your SEO efforts. With insights on domain selection, branding consistency, and managing teams effectively, this session gives you practical tools to strengthen both your SEO and your brand.
Scaling Affiliate Sites: What Works, What Fails, What Lasts
Scaling affiliate sites isn’t just about rankings—it’s about trust and sustainability. In this video, Stephan shows you how to evaluate site quality, build real user trust signals, and avoid shortcuts that undermine credibility. You’ll learn best practices for content creation (including outsourcing), how to balance white hat vs. black hat tactics, and link-building methods designed for affiliate sites. Stephan also shares strategies for managing portfolios, budgeting for growth, and building affiliate businesses that last.
Beyond Backlinks: Building SEO Resilience That Lasts
Discover the truth behind link-building strategies that stand the test of time. In this video, Stephan breaks down the difference between white hat, black hat, and everything in between—while showing you how to evaluate link quality with metrics like Trust Flow, Citation Flow, and Domain Rating. You’ll also learn how to spot natural versus unnatural link practices, future-proof your SEO against Google’s AI-driven changes, and build an ethical link profile that drives long-term authority.
Viral by Design: The Art of Link-Worthy Content
Creating link-worthy content isn’t luck—it’s strategy. In this video, Stephan shares proven techniques for brainstorming viral ideas, writing magnetic headlines, and crafting hooks that make your content irresistible to share. You’ll discover how to curate and scale content campaigns that move beyond one-off posts to link-generating powerhouses, plus insider methods for trampoline content that keeps audiences and site owners coming back for more.
Link Detox Secrets: How to Clean Up and Create Links that Last
A strong SEO strategy isn’t just about building new links—it’s about protecting the ones you have. In this video, Stephan reveals practical methods for analyzing and detoxifying link profiles, avoiding toxic backlinks, and maintaining long-term SEO health. You’ll also learn how to brainstorm and build link-worthy assets, craft irresistible hooks and headlines, and leverage viral content strategies to naturally earn white-hat links. This session combines cleanup tactics with creative strategies, giving you a balanced blueprint for sustainable link-building success.
Scaling Success: Large-Scale SEO Audits and Performance Optimization
Managing SEO across dozens—or even hundreds—of sites requires a different playbook than optimizing a single website. In this video, Stephan walks through scalable technical SEO auditing processes, link analysis and detox strategies, and advanced content optimization techniques. You’ll learn how to streamline audits across multiple properties, minimize digital footprints, and manage domains more strategically. This session also covers team structures and tools that make it possible to scale efficiently, giving you a clear roadmap for sustainable SEO success at scale.
Beyond Google: Using Social Media to Supercharge SEO
Social media isn’t just for brand awareness—it can be a powerful driver of backlinks and SEO authority when used strategically. In this video, Stephan Spencer breaks down how platforms like Reddit and Pinterest can connect you with the “linkerati”—the influencers and site owners who create valuable backlinks. You’ll learn practical methods for building credibility on these platforms, managing accounts the right way, and creating content like infographics that naturally attract shares and links. This session reveals how social media and SEO work together to amplify visibility and authority in ways most marketers overlook.
About the Instructor
One of the “smartest cats in SEO”, Stephan Spencer is a sought after SEO expert, speaker and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search, and co-author of Social eCommerce. Stephan’s recent SEO clients have included such retail giants as Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel. Stephan has spoken at countless hundreds of Internet marketing events, including SES, SMX, PubCon, Internet Retailer, and Shop.org, and has contributed articles to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, to name a few.
