The Art of SEO – The Resource on Search Engine Optimization
Are you struggling to connect with potential customers through search?
Download Chapter 6: Keyword Research from the industry-leading book co-authored by Netconcepts founder Stephan Spencer. Learn how to identify the exact words and phrases your customers use, evaluate their value, and build a strategic keyword plan that drives real results.
What You’ll Learn In This Chapter
Discover a proven step-by-step process to identify the exact keywords that drive qualified traffic to your business
Learn how to evaluate keyword relevance, difficulty, and opportunity to focus your efforts where they’ll have the greatest impact
Build a comprehensive keyword plan spreadsheet that becomes the foundation for all your SEO initiatives
Uncover hidden seasonal trends and long-tail opportunities your competitors are missing
Topics
Building Your Keyword Foundation
What words do your customers actually use when searching for your products? Learn how to develop a comprehensive list of topics that truly connect with your audience.
Mining Internal & External Resources
Discover untapped keyword gold mines hiding in your customer conversations, support tickets, and competitor websites, plus tools that reveal exactly what questions people are asking.
Creating Your Strategic Keyword Plan
How do you sort through thousands of potential keywords? Master the process of organizing and prioritizing terms that will drive qualified traffic, not just random visitors.
Finding Your Best Opportunities
Which keywords will give you the quickest wins? Learn to identify the “low-hanging fruit” terms you can rank for quickly, plus how to capitalize on seasonal trends your competitors miss.
About The Free Chapter
Keyword research is the foundation of all successful SEO – without it, even the best content and technical optimization will miss the mark. Yet many businesses struggle to identify which search terms truly matter to their audience and their bottom line.
In this free chapter from The Art of SEO, industry experts Stephan Spencer, Eric Enge, and Jessie Stricchiola reveal the proven process to build effective keyword strategies. You’ll learn:
- How to uncover the exact language your customers use when searching for solutions you provide
- Why some keywords drive qualified traffic while others waste your resources
- Step-by-step methods to evaluate keyword difficulty, relevance, and business value
- Practical spreadsheet templates you can use immediately to organize your keyword plan
Whether you’re trying to reach more customers, generate higher-quality leads, or simply understand what your audience is searching for, this comprehensive guide to keyword research will give you the tools to connect with the right people at the right time.
About Co-author Stephan Spencer
Stephan Spencer is the founder of Netconcepts and a recognized authority in search engine optimization. As co-author of The Art of SEO (now in its fourth edition), Google Power Search, and Social eCommerce, Stephan has literally written the books that guide the industry.
With over twenty-five years in digital marketing, Stephan has helped major brands including Zappos, Sony, Volvo, and Chanel achieve remarkable search visibility. His strategic guidance blends technical expertise with a practical understanding of what drives real results.
Beyond consulting, Stephan hosts two popular podcasts—Marketing Speak and Get Yourself Optimized—and regularly shares his insights at leading conferences worldwide. His unique approach continues to influence how forward-thinking brands connect with their audiences through search.
Praise for The Art of SEO
SEO was one of the single biggest mistakes that Connected Investors made because we were initially a closed social network, where our content wasn’t supposed to be syndicated.
Founder of Connected Investors
There are more people than ever running online businesses using the internet because many of us are stuck at home, and navigating an online business can be tricky today because of these ever-changing algorithms and SEO. You never know what's going to happen, and it's possible to navigate it on your own.
But why take on that stress? I didn't. That's why I work with a guy named Stephan Spencer, who essentially wrote the books, actually three of them on SEO. He's an internationally recognized SEO expert and bestselling author of Google Power Search and the Art of SEO. In addition to hacking SEO, Stephan spent a lot of time hacking himself, just like I have.
Author of The Bulletproof Diet and creator of Bulletproof Coffee
The Art of SEO
Chapter 6: Keyword Research
Discover the exact words and phrases your customers use to find businesses like yours, and build a strategic plan to capture that traffic.
