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Clearing the Clutter

January 30, 2007 by Stephan Spencer

Marketers, by the very nature of their job function, must juggle numerous campaigns, a range of portfolios, multiple channels, and various corporate, political, and personnel issuesâ??all simultaneously.

Like so many folks, I made a New Year’s resolutionâ??to get organized, to get the clutter out of my head and into a system where I don’t have worry about it on a daily basis, but where it will pop up when the time is right for action. And I have discovered how to do it with Getting Things Done is a best-selling book by productivity guru David Allen.

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