Website-Audits

SEO Report Card: Golfgods.com

April 1st, 2006

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Originally published in Practical Ecommerce

Golf equipment seller Golfgods.com was undergoing a site revamp â?? with numerous SEO and usability improvements, along with a shift in ecommerce platforms. Jason Mischel, President of Golfgods.com explains: â??We currently receive about 5,000 – 6,000 unique visitors per day to our site but much of it is of very poor quality because of the search-engine-optimization tactics employed by the previous regime.

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As critical partner, we made it happen

“When a leading search engine recommended Netconcepts, I knew they were the kind of SEO experts JiWire needed to be working with.”

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SEO Report Card: StayLeaner.com

March 1st, 2006

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Originally published in Practical Ecommerce

Stayleaner.com, the ecommerce site for J & J Health Foods, sells vitamins, herbs and supplements for sports nutrition and body building. Fred Evaristo of J & J Health Foods states: “I rely heavily on pay-per-click advertising as I can’t get ranked in the natural searches no matter what I do.” We feel your pain, Fred! Let’s see if we can’t help Fred and his team…

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SEO Report Card: DiscountFlies.com

February 1st, 2006

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Originally published in Practical Ecommerce

DiscountFlies.com has really missed the boat (yes, the pun was intended) when it comes to search engine traffic. They do not show up in the first 100 results in Google or Yahoo! when searching for the popular search term fly-fishing or for the more targeted term fishing flies. But all is not lost. With some concerted effort, DiscountFlies.com should be able to turn things around.

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SEO Report Card: BalancedLifeProducts.com

January 1st, 2006

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Originally published in Practical Ecommerce

BalancedLifeProducts.com is a small ecommerce site, based in Madison, Wisconsin, that sells meditation and massage products such as yoga mats, meditation cushions, and reiki timers. The site doesn’t fare well in the search engines in the natural (unpaid) search results, so they have been relying on Google AdWords to fill in the gaps. It wasn’t hard to see why their rankings in natural search traffic were so low. After a quick health check-up of their level of search engine optimization, I made the following diagnosis…

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REI boosts sales via keywords

May 25th, 2005

Originally published in DM News

Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were.

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Information As Power

December 10th, 2004

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Originally published in Web ReDesign 2.0: Workflow That Works

Most companies don’t even realize their competitors are “eating their lunch” online – ranking higher in the search engines, getting more traffic, converting more visitors into buyers and enjoying better returns on their website investment. They simply don’t know how well their website is performing. And they are missing out on valuable e-business opportunities.

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Super advantage for SuperPages.com

“We felt that Netconcepts’ understanding of search engine rankings would give Superpages.com a distinct advantage over other online directories.”

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SEO de-mystified for good results

“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”

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The Criteria Matrix

January 1st, 2004

The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.

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