The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?
While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:
- Check your “Google pulse”
- Estimate missed opportunity costs
- Ensure Google crawls 100% of your site, including dynamic pages
- Design your pages to dominate rankings
- Avoid getting banned by Google
- Prepare for changes soon to come in the search engine industry
- and much more!
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