eMetrics Summit — Washington, DC
There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:
- Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords
- Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders
- Page Yield — percentage of unique pages that yield search-delivered traffic in a given month
- Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month
- Visitors per Keyword — ratio of search engine delivered visitors to search terms
- Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages
- Engine Yield — the amount of traffic a search engine delivers for every page it crawls
Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.
Filed under: Seminars SEO Web Analytics
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word: 
UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
