In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.
Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.
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The major search engines - Google, in particular - seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …
Continue reading »Spread the word:
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