SEO Ecommerce Seminars

The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.

Moderator: Vanessa Fox, Features Editor, Search Engine Land

Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter

Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping

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One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

• Email marketing
• Viral marketing
• Link building
• Search engine optimization
• Pay-for-performance advertising (i.e. an affiliate program)
• Content distribution

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