Strategic Branding — Auckland, NZ
Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.
- Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
- Learn best practice techniques applicable to these new channels, with numerous examples
Filed under: Business Blogging Email Marketing RSS Marketing Seminars Web Marketing
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Marketing Today (New Zealand DMA annual conference) — Auckland, NZ
Presented by Stephan Spencer, Managing Director of Netconcepts:
- Search engine optimization
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you actually get your site to the top for those keywords and then to stay there? Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
- Improving conversion rate
So you’ve got visitors to your site, but will they purchase? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
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Email marketing
Email can get you in front of your customers and prospects without relying on them to remember to come back and visit your site. But pitfalls abound. Get it wrong just once and you’ll significantly trim your list and burn your relationships. Learn what it takes to make great campaigns and newsletters, get the permission you need from your intended audience, and then test your assumptions scientifically.
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Working with your web developer
What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?
Presented by Kelly Goto, Principal, gotomedia, Inc.:
- Usability
- Information design
- Workflow
- Metrics for ROI from a user experience perspective
Filed under: Copywriting Email Marketing Seminars SEO Web Development Web Marketing
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eFoodservice — Chicago, IL
Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:
- Create a site that is easy to navigate and compelling to the customer
- Market through direct email response
- Acquire the proper lists of names
- Put together a permission based email marketing plan
- Survey users to see what’s right and what’s wrong with your site
- Increase response rates
- Decide what kind of manpower you need to create a full time website
- 24 hour, 7 days a week work force vs. outsourcing
Filed under: Email Marketing Seminars Web Development Web Marketing
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Value-Added Marketing on the Internet — San Francisco, CA
An often overlooked marketing opportunity on the Internet is Usenet and email. There are over 10,000 newsgroups, each one on a distinctly different topic. In addition, there are many thousands more discussion groups conducted over email. At the most basic level, businesses need to be aware of where their company, products, services, or competitors are currently or might in the future be discussed, and how they can conduct business effectively in these discussion groups.
A company can create newsgroups, moderate them, archive them on their Web site, and write FAQs for them. Being “first to market” with such services could provide you a great deal of visibility to your target audience, and best of all, will practically “lock out” your competitors. In this non-technical, information-packed session, you will learn about:
- Discussion groups: on email “listservs”, Usenet newsgroups, and the Web
- Setting up a Usenet newsgroup
- Moderated vs. unmoderated discussion groups
- Driving traffic into your Web site with discussion group archives
- The benefits of writing a Usenet FAQ (Frequently Asked Questions)
- Email newsletters/announcements
- Personal Notification Services
Filed under: Email Marketing Seminars Web Marketing
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