Case Study: figleaves.com

figleaves.com logo

  • 40% increase in natural search traffic
  • Page 1 Google Rankings for their 3 most important keywords
  • Indexation has risen over 15% across Google, Yahoo, and MSN
  • More than doubled number of back-links
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Interview with PoolDawg for PRWeb

June 8th, 2007

This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.

â??As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,â?? says Mike Feiman, Director of Marketing for PoolDawg.com.

After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.

Listen to the interview for an amazing success story!

Critique Part Three: Search Engine Optimization

June 4th, 2007

by Stephan Spencer

Originally published in Practical eCommerce

In this article, Netconcepts Founder and President, Stephan Spencer, contributes his critique of a snowboarding business called Daddiesboardshop.com, in order to flesh out opportunities for search engine optimization. Stephan gives technical examples as he writes about URL rewriting, page duplication, link building, pull-down menus and domain hosting to address major fixes that would help improve Daddiesboardshop.com’s overall search engine visibility.

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SEO Report Card: Error Pages Create Big Issues

May 14th, 2007

by Stephan Spencer

Originally published in Practical eCommerce

Stephan Spencer, Netconcepts founder and president, writes a site review for Modernmini–a modern-style baby store–in this article. His in-depth review covers ten specific examples, including how error pages can negatively effect a website, as well as other search engine optimization talking points. Find out how basic SEO techniques like keyword prominence and simple HTML tags can help this modern mom’s baby furniture store website.

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Cabela’s Learns Valuable SEO Lesson

May 3rd, 2007

by Netconcepts

Originally published in WebProNews

For the worldâ??s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabelaâ??s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform.

“With the earlier system, he says, â??If Iâ??m a user searching for boat trailer parts, I canâ??t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.â??

Read the article here.

For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.

SEO Report Card: Need Pages At Product Level

May 2nd, 2007

by Stephan Spencer

Originally published in Practical eCommerce

“Hats off to Kyle for showing such initiative,” writes Stephan Spencer, Founder and President of Netconcepts in his latest website review for 17-year old Kyle Kano, owner and operator of “The Honey Jar.” Find out how to grow a small, home-based business into a tough competitor by adding product-level pages, link-building strategies, and intelligent body copy.

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SEO Report Card: The Google Death Sentence

April 4th, 2007

by Stephan Spencer

Originally published in Practical eCommerce

In this article Stephan Spencer, Founder and President of Netconcepts, reviews a website of a seasonal company offering tips to increase rankings and online marketing for organic search. Stephan writes, “Competing for organic search visibility during the holiday shopping season requires a ramp-up in online marketing â?? namely, link building and link baiting â?? many months in advance. It should start now, in fact.”

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Website Critique: Ward’s Scientific Site Review

April 1st, 2007

by Stephan Spencer

Originally published in Multichannel Merchant

Ward’s appears to have done some search engine optimization (SEO), and it was a good start, but I discovered costly mistakes and much opportunity yet untapped. Currently its site is not present in the first five pages of Google for key terms such as â??lab equipmentâ?? and â??lab suppliesâ?? or for category names such as â??microscopesâ?? and â??chemicals.â??

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Interview with veteran link builder Eric Ward

March 23rd, 2007

Eric Ward has been link building since the early 1990â??s and well before the days of Google’s PageRank. His client list includes such large companies as Amazon.com and the Discovery Channel.

Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.

SEO Report Card: Escaping the Google Sandbox

February 19th, 2007

by Stephan Spencer

Originally published in Practical Ecommerce

New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card – the fair trade supporting merchant “Two Hands Worldshop.”

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