Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.
Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.
Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:
- Which search engines to target
- Keyword research tools and tactics
- Writing copy that “sings” to the search engines
- Benchmarking against your competitors
- Link building strategies that work
- Optimal search engine architecture
- Best practices to emulate
- Scams exposed
- Case studies - including the “inside scoop” on what worked and what didn’t
- Making your e-commerce or database-driven site “search engine friendly”
- Measuring the return on your search engine marketing investment
- Developing a search engine marketing plan
- Criteria for selecting a search engine marketing agency
- Online tools and resources
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