Blogging Builds Brands

October 18th, 2005

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Originally published in All About Branding.com

Blogging is one of the hottest trends on the net. A blog (short for “web log”) is a web-based diary where the author can ruminate on whatever strikes his or her fancy. The blogger may share photos, poetry, political views, gossip, industry trends, business advice, or the latest on their personal life. By definition, blogs are organized in reverse chronological order. Many are updated daily. They can have one or multiple authors, such as a community blog.

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SEO, Blogs and RSS Feeds: A Magical Combination

August 2nd, 2005

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Originally published in DM News

The major search engines – Google, in particular – seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …

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Blogging for Dollars

June 1st, 2005

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Originally published in Multichannel Merchant

Blogging is one of the hottest trends on the web. A new blog is created every 5.8 seconds but, curiously, catalogers and retailers are notably absent from the “blogosphere” — the online blogging world. By lagging behind on this new trend, they’re missing a key opportunity to actively participate in the global online conversation that’s now happening without them.

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Thought Leaders on Marketing Blogs – Part 2

May 24th, 2005

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Originally published in MarketingProfs

Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.

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Thought Leaders on Marketing Blogs – Part 1

May 17th, 2005

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Originally published in MarketingProfs

How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?

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Move over Blogs: Here come Podcasts

March 22nd, 2005

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Originally published in MarketingProfs

Think what audio books on tape did for the road warriorâ??turning our cars and airplane seats into mobile universities. Podcasting has the same capacity to change the way we learn and take in new information.

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Blogging for Fun and Profit

May 1st, 2003

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Originally published in Unlimited

One in five teens between 12 and 17 maintains a blog, according to a US survey, and now corporates are catching on -from telecommunications company Verizon, to analysts Gartner Group, to small Sydney consultancy Step Two Designs. There is a sound business case for blogging. It gives customers, suppliers and staff an inside view of how you think. After all, people buy from people, not some faceless corporate entity.

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