Articles (24)

Mining for Sales in the E-mail Minefield

September 1st, 2000

Originally published in Building Online Business

E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.

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Applying Project Management to a Website

August 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

A website is no different from any other project: It must be thoroughly planned and managed throughout. Anything less than 100 percent effort in building a website is a sure-fire recipe for disaster. Objectives must be defined, briefs written, milestones set, and tasks assigned.

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Driving Traffic to Your Website (Part 2)

July 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

The Internet’s top engines and directories account for more than 95 percent of all search traffic. Yahoo! alone commands more than half the market, and a Compaq study found that 68 percent of 500 million users only looked at the first page of results. For a top 10 search results position, the focus must clearly be on the big players. A company should start with its existing website.

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Driving Traffic to Your Website (Part 1)

June 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

What’s the point of spending money on a great website if no one visits it? In part
one of this two-part series, the basics are covered: making the most of domain names, directory listings, and search engine rankings to improve a website’s traffic.

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Make It Easy For Your Web Site Customer To Do Business With You

February 8th, 1999

by Stephan Spencer

Originally published in Madison Business Journal

You compete online against every website that could possibly be of interest to your customers. So how do you satisfy–or better yet–dazzle your customers? Creating a personalized, interactive online experience will pay dividends in customer loyalty. Rise above “data smog” on the Internet to help customers deal with information overload, solve their business problems, and become more productive. Above all, make it easy for them to do business with you.

Filed under: Articles, Online-Customer-Service | Email to a Friend | No Comments »

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