Articles

Beware the Spam Catchers

August 1st, 2003

by

Originally published in Unlimited

Every day, scores of legitimate emails get blocked by email filters and corporate firewalls. In fact, market intelligence company RoperASW estimates 38% of permission-based emails are wrongly blocked by filters and firewalls. Your all-important email campaigns and newsletters, and even personal correspondence, may be getting blocked too.

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Analyze This

July 1st, 2003

by

Originally published in Unlimited

An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.

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Have Online Advertisers Gone Too Far?

June 1st, 2003

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Originally published in Unlimited

In an intensifying effort to capture internet users’ attention, online advertisers are resorting to ever more intrusive – even dodgy – tactics like…

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Blogging for Fun and Profit

May 1st, 2003

by

Originally published in Unlimited

One in five teens between 12 and 17 maintains a blog, according to a US survey, and now corporates are catching on -from telecommunications company Verizon, to analysts Gartner Group, to small Sydney consultancy Step Two Designs. There is a sound business case for blogging. It gives customers, suppliers and staff an inside view of how you think. After all, people buy from people, not some faceless corporate entity.

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King Hit

April 1st, 2003

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Originally published in Unlimited

Why does Montana Wines appear on the first page of Google’s search results for “New Zealand wines,” while Matua can’t be found until page two? And why does Trelawn Place come up number one in a Google search for “Queenstown bed and breakfast”, whereas competitor White Shadows Country Inn is number 11?

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Pros and Cons of an Online Community

March 1st, 2003

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Originally published in Unlimited

An online community for writers and publishing professionals is a raging success by the old dot-com criteria – heaps of traffic (140,000 visitors a month) and average visit times of over seven minutes. But it’s a dud as a business venture. It has operated at a loss every year.

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PHP versus ASP comparison

February 16th, 2003

by Stephan Spencer

Why do we code in PHP rather than ASP? For reasons including price, capability, its “open source” and platform-agnostic nature, popularity, speed, security, and efficiency.

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Your Web Site Should Not Need a Manual

February 1st, 2003

by

Originally published in Unlimited

Usability. Boring but crucial, it’s about making your website easy and intuitive to use. Users shouldn’t need to learn how to use your site. Put stuff where people expect it.

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PHP versus Perl comparison

December 26th, 2002

by Stephan Spencer

We recommend writing web scripts in PHP, not CGI / Perl. PHP is much better suited to the Web and takes less “overhead,” meaning that scripts will run faster and the server will be able to handle more simultaneous users on your site. Here’s Why…

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The Invisible Edge

December 23rd, 2002

by Stephan Spencer and Brian Klais

521,000 people were searching across the entire Internet last week for the 21,200 products you sell, and that since 99.3% of them did not know that you sold those items, they did not visit your site. And this cost you, $5 million in missed sales opportunities. Oops!

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