Articles

Unlocking Google’s Hidden Potential as a Research Tool (Part 2 of 5)

August 10th, 2004

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Originally published in MarketingProfs

If you’re like most of us, you use Google almost daily as a search tool. But Google is capable of so much more than simple search. You’d be surprised at what Google can do to make your work life more productive and easier on any number of levels. In the first installment of this article series, you learned several ways to refine your Google searches. Here, in Part 2, I will take you through 20 time-saving search operators. If you incorporate these shortcuts into a Google search session, you’ll both save time and minimize frustration.

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Unlocking Google’s Hidden Potential as a Research Tool (Part 1 of 5)

August 3rd, 2004

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Originally published in MarketingProfs

If youâ??re like me, you use Google every day to find thingsâ??news, technical support, events, tips, research documents and more.

Were you to master Googleâ??s powerful search refinement operators and lesser-known features, over a yearâ??s time you could save days scouring over irrelevant results. Perhaps even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered. This five-part series will show you how to find what you need quickly and with laser-like accuracy

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Getting Google to Love Your Website: 50 MORE Questions and Answers (Part 2)

June 1st, 2004

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Originally published in MarketingProfs

What are some of the tools to measure the success of SEO? How do you get Googlebot to crawl your site more often? And answers to more questions follow!

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Getting Google to Love your Website – 50 Questions and Answers (Part 1)

May 25th, 2004

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Originally published in MarketingProfs

How do you know if your site is search-engine friendly? What is the best way to find out the number of people searching for a specific keyword? And 48 other questions answered here…

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Stephan Spencer’s Top 10 Tips for E-Commerce Sites

April 23rd, 2004

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Originally published in National Business Review

Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…

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Casing the Competition

April 1st, 2004

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Originally published in Catalog Age

A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.

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Google Optimization: E-Commerce @ $1 Cost (Part 2)

February 20th, 2004

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Originally published in MarketingProfs

Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design – rather than as an afterthought.

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Google Optimization: E-Commerce @ $1 Cost (Part 1)

February 6th, 2004

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Originally published in MarketingProfs

If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.

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Entrepreneur Magazine interview

January 9th, 2004

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Originally published in Entrepreneur Magazine

When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.

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Articles authored by Netconcepts

January 1st, 2004

The value of knowledge is only realized if you share it. In that vein, we welcome you to peruse our library of articles. We’ve authored hundreds of articles, many of them by our founder/president Stephan Spencer — a prolific writer. What you will find here is the best of our collected works. Enjoy!

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Or browse them all below. Articles are organized in reverse chronological order.