Online Retail & Blended Results

SMX West — Santa Clara, CA

February 26th, 2008


The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.

Moderator: Vanessa Fox, Features Editor, Search Engine Land

Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter

Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping

Local Search & Blended Results

SMX West — Santa Clara, CA

February 26th, 2008


In this session on local search at the Search Marketing Expo West, you’ll learn how local listings are being blended into the regular results of major search engines. Experts will also offer their tips to increase the chances that your listings will be among those folded in.

Moderator: Vanessa Fox, Features Editor, Search Engine Land
Q&A Moderator: Matt McGee, SEO Manager, Marchex

Gab Goldenberg, Owner, SEO ROI
Eric Lander, Associate Editor, Search Engine Journal
Chris Smith, Lead Search Strategist, NetConcepts

Q&A Speakers:
Brian Gill, Director of Product Management, Yahoo! Local
Kevin Hagwell, Senior Product Manager, Live Search Maps, Microsoft

Search Day Roundtables

eTail 2008 — Palm Desert, CA

February 11th, 2008

Moderated by

Table moderator:
Brian Klais, Vice President of Search, Netconcepts

Table topic:
Natural search marketing and analytics

Best Kept Secrets for Search Marketing Success

THE Conference on Marketing — Naples, FL

February 5th, 2008

Seminar by

If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.

  • Learn how to gain higher rankings through Web 2.0, “The Long Tail,” blogs, and social networks
  • Obtain the tools and techniques to ‘reverse engineer’ competing sites that outperform yours in Google

Driving Engagement Through Widgets and Gadgets Strategy and Innovation Forum — Orlando, FL

January 23rd, 2008


iGoogle, Facebook, MySpace, Bebo – social networks are the hottest topic of Web 2.0. Recent developments such as Google’s OpenSocial platform may further accelerate the explosive growth in widget and gadget application users. So what do widgets really mean to your customers and to your bottom line? What monetization strategies should you focus on to ensure widgets are more than just a buzzword to your organization? And how to you prevent your widget from becoming another lost or unused orphan among thousands of other apps? Misty Locke, co-founder and president of Range Online Media, has been working with numerous retailers to determine the most innovative, engaging and measurable approach to web applications. Misty will lead a discussion with other industry experts to answer these questions and to tackle how to succeed with widgets and gadgets today, pitfalls to avoid and emerging opportunities beyond 2008.

Misty Locke, Co-Founder and President, Range Online Media
Stephan Spencer, Founder and President, NetConcepts
Pinny Gniwisch, Founder and EVP Marketing,

Alternative Discovery and SEO – Feeds, PDFs, and Blog SEO

PubCon 2007 — Las Vegas, NV

December 5th, 2007


Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision

Images and Search Engines

Search Engine Strategies — Chicago, IL

December 5th, 2007


Regular search engines canâ??t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive

Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

November 13th, 2007

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Stephan Spencer, Founder and President, Netconcepts

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Search Engine Optimization: Best Practices

Blog World Expo — Las Vegas, NV

November 7th, 2007


Andy Beal, Marketing Pilgrim
Vanessa Fox,
Aaron Wall,
Stephan Spencer, Netconcepts

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Inside the Head of the Searcher

AMA Hot Topic: Search Engine Marketing — Chicago, IL

November 2nd, 2007

Seminar by

It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

  • Search engine market share
  • Eye tracking studies and searcher behavior
  • Trends
  • Imminent innovations
  • Keyword research tools
  • and much more

Stephan Spencer, Founder and President, Netconcepts

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