Images & Search Engines

Search Engine Strategies — San Jose, CA

August 21st, 2007


Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Liana Evans, Search Marketing Manager, Commerce360
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive
Cris Pierry, Director of Web & Multi-Media Search, Yahoo! Search
James Jeude, Senior Product Manager,

SEO for Really Big Websites

MarketingProfs Virtual Seminars — online

June 28th, 2007

Seminar by Stephan Spencer and Chris Smith

Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love – content!

In this MarketingProfs seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites – both commercial and non-commercial.

  • How to expand into countless keyword markets
  • How to get many more pages indexed
  • How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
  • How to pass your PageRank much more effectively through your site
  • How to build deep links to internal pages, not just to your home page
  • How to measure success using new (and little-known!) metrics and KPIs

Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts

The first video seen below is the original 90-minute webinar featuring Stephan Spencer and Chris Smith. (The Quicktime file is 112 MB)

The second video is the Q&A section of the webinar, which was so long we did it as a separate recording, lasting 105 minutes. (The Quicktime file is 205 MB)

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Make the Most of Your Web Site with SEO

Newspaper Association of America Webinar — online

June 26th, 2007

Seminar by

Do you know how to include keywords in headlines and articles to ensure your Web page receives high rankings in search engines? Do you understand how accurately tagging content translates into greater Web exposure and more readers?

Concepts shared in this one-hour training format will benefit executives from small to large-sized newspapers seeking to learn more about search engine optimization.

Learn guided instructions on how to incorporate the concepts of SEO to make the most of your Web site.

Stephan Spencer, Netconcepts
Steven Evatt, The Houston Chronicle’s


Inside the Head of the Searcher

AMA Hot Topic: Search Engine Marketing — Chicago, IL

June 22nd, 2007

Seminar by

It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

  • Search engine market share
  • Eye tracking studies and searcher behavior
  • Trends
  • Imminent innovations
  • Keyword research tools
  • and much more

Stephan Spencer, Founder and President, Netconcepts

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Organic Search Is All About Content

AMA Hot Topic: Search Engine Marketing — Chicago, IL

June 22nd, 2007

Seminar by

The bedrock of website optimization is its content, and presenting that content in an advantageous manner to search engines in order to better draw referral traffic. In addition, the manner in which content is linked internally within a site can influence its rankings and define whether that content will be indexed and findable through search engines such as Google, Yahoo!, and MSN. This session will cover some basic points about optimizing a siteâ??s content, illustrated by a few real-world examples from a major commercial website.


Organic Search Is All About the Links

AMA Hot Topic: Search Engine Marketing — Chicago, IL

June 22nd, 2007

Seminar by

Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

  • Google’s PageRank scores: red herring or useful metric?
  • What makes a link valuable or not
  • Creative strategies for building link-worthy content
  • What works when approaching webmasters with link requests
  • Pitfalls to avoid if buying or bartering links

Stephan Spencer, Founder and President, Netconcepts

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Link Building

Search Engine Bootcamp — Auckland, New Zealand

June 21st, 2007

Seminar by

Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.

Jacqui Jones, Natural Search Marketing Consultant, Netconcepts

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Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

June 18th, 2007

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

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Stephan Spencer, Founder and President, Netconcepts


RSS, Blogs & Podcasts: Successful Syndication Tips

Search Engine Strategies 2007 Canada — Toronto, Canada

June 12th, 2007


Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.

Ian McAnerin, CEO, McAnerin Networks Inc.

Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit

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Give It Up!

SMX Advanced — Seattle, WA

June 5th, 2007


No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed (on your honor now!). Matt Cutts and his mighty notebook might be barred from the room. Alternatively, any search reps found lurking have to give up a secret of their own or head for the hallway.

Danny Sullivan, Editor-in-Chief, Search Engine Land

Greg Boser, Search Engine Marketing Consultant, WebGuerrilla
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Director of Search Engine Optimization, Range Online
Mike Grehan, Founder and CEO, Searchvisible Ltd.
Jennifer Slegg, Owner,
Stephan Spencer, President, Netconcepts, LLC
Mikkel deMib Svendsen, Creative Director,
Shari Thurow, Webmaster & Marketing Dir., Grantastic Designs
Jill Whalen, CEO and Founder, High Rankings

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