RSS, Blogs, And Search Marketing

Search Engine Strategies — San Jose, CA

August 9th, 2005

Panelist:

This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Leveraging the Explosive New Blogging Trend in Your Integrated Marketing Mix

Frost and Sullivan: Sales and Marketing East — Boston

July 21st, 2005

Seminar by

Blogs can be an immensely powerful marketing tool in the right hands, establishing the blogger as a widely-read, oft-quoted, trusted authority in their field of interest. Blogs can also wreck havoc on reputations (just ask Kryptonite) and careers (remember Dan Rather and “Rathergate”?). Welcome to the new, conversational Internet. It’s time to join the “blogosphere” – hopefully before your competitors do!”

  • Successful applications of blog and webfeed (RSS) technology
  • How blogs and RSS can and should fit into your marketing plan
  • Best practices to emulate, pitfalls to avoid
  • Case Studies and Examples: Lessons Learned

Interactive Marketing: Reaching Customers in an On-Demand World

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

June 30th, 2005

Workshop by

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

  • Make your site “search engine friendly”
  • Explore “Pay-per-click” search advertising
  • Analyze benchmarking, competitive intelligence and ROI
  • Identify trends in contextual, behavioral and local advertising

Create a buzz – viral marketing

  • Explore blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Discover the “sneezers” who will spread your viral message

Traditional Vehicle, New Channel – Internet Word of Mouth Marketing

Strategic Branding — Auckland, New Zealand

March 30th, 2005

Seminar by

  • Where consumers gather and messages propagate: personal emails, discussion forums, chat rooms, blogs, RSS feeds, wikis and search engines.
  • How to harness “word of mouse” to enhance existing relationship marketing programmes and your brand.
  • Tips for facilitating the spread of viral messages about your brand.
  • Who are the “sneezers” who will spread your viral message?
  • Handling input and feedback from your consumers, the public, the media and analysts.
  • Success stories and flops: what’s worked and what hasn’t.
  • How can Internet word of mouth enhance existing relationship marketing programmes and your brand?

Web Feeds, Blogs & Search

Search Engine Strategies — New York

March 1st, 2005

Panelist:

This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.