Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM

DMA Annual Conference 06 — San Francisco

October 16th, 2006

Panelist:

This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

  • Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
  • Discover proven strategies for using your blog to reach the media and gain competitive advantage
  • Master top tips for optimizing your blog so that it improves your search engine marketing

Panelists:

  • Lee Odden, CEO, TopRank Online Marketing
  • Stephan Spencer, Founder and President, Netconcepts
  • Dr. Amanda Watlington, Owner, Searching For Profit

Blog & Feed Search SEO

Search Engine Strategies — San Jose, CA

August 8th, 2006

Panelist:

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

Beyond the Banner: New Ways to Brand in the Online Channel

Strategic Branding — Auckland, NZ

March 27th, 2006

Seminar by

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

  • Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
  • Learn best practice techniques applicable to these new channels, with numerous examples

Leveraging digital communication technology – new opportunities

9th Annual Strategic Communications and PR Forum — Auckland, NZ

March 20th, 2006

Seminar by

New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.

  • New communication channels and their use
  • Using technology effectively
  • Viral marketing trends
  • Emerging PR tools – RSS, blogs, wikis, podcasts, social networks, social tags, search engines

Blog & Feed Search SEO

Search Engine Strategies — New York, NY

February 28th, 2006

Panelist:

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

RSS, Blogs & Search Marketing

Search Engine Strategies — Chicago, IL

December 6th, 2005

Panelist:

This session explores how search engines are dealing with blog and feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com

Speakers:
Dick Costolo, CEO, FeedBurner
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Amanda Watlington, Ph.D., APR, Searching for Profit

Interactive Marketing: Reaching Customers in an On-Demand World

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

November 28th, 2005

Workshop by

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

  • Make your site “search engine friendly”
  • Explore “Pay-per-click” search advertising
  • Analyze benchmarking, competitive intelligence and ROI
  • Identify trends in contextual, behavioral and local advertising

Create a buzz – viral marketing

  • Explore blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Discover the “sneezers” who will spread your viral message

Emerging Technologies: How Direct Marketers Can Capitalize on Innovations

DMA Annual Conference — Atlanta, GA

October 18th, 2005

Panel Moderated by

Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.

  • Understanding these new channels
  • Leveraging them for customer retention and acquisition
  • Building rapport with bloggers, and promote your products and company in the blogosphere
  • Personalizing the content in the RSS Feed to each subscriber
  • Tracking readership and response
  • Advertising on blogs and within RSS feeds
  • Podcasting (think: on-demand Internet pirate radio)
  • Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
  • Not just for bloggers and news sites — e-tailers embrace RSS as a channel

Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation

Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz

Spreading Your Message the Simple Way – RSS in Practice

Leveraging Technology in Marketing — Auckland, NZ

September 27th, 2005

Seminar by

RSS is poised to revolutionise Internet-based content delivery. With it, you can syndicate your latest and greatest content to other websites. And simultaneously you can deliver that same content directly to your subscribers’ desktops, completely avoiding their spam filters.

  • Understanding RSS, its implications and applications
  • Effective uses of RSS in marketing
  • Case examples

Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS

Shop.org Annual Summit — Las Vegas, NV

September 13th, 2005

Panel Moderated by

See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.

Moderator:
Stephan Spencer, President, Netconcepts

Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com