SEO Report Card: Link Building Could Improve Strong Site

October 1st, 2007

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Originally published in Practical eCommerce

Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasnâ??t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. Thatâ??s not to say there arenâ??t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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SEO: Link Baiting Tips To ‘Juice’ Your Site

May 7th, 2007

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Originally published in Practical eCommerce

Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. I’ve seen link bait take the form of Top 10 lists, humorous videos uploaded to YouTube, checklists, cartoons, tools, widgets and blog plugins â?? to name just a few.

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SEO: To Buy Links, or Not to Buy Links?

January 1st, 2007

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Originally published in Practical Ecommerce

If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice.

Cutts has addressed the topic of link-buying on a number of occasions on his blog (Mattcutts.com/blog) and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters instead to buy only links that have been “nofollowed” — in other words, where the rel=nofollow attribute has been added to the link so that the search engines do not count that link as a vote. He has stated in no uncertain terms that Google considers “buying text links for PageRank purposes to be outside our quality guidelines.”

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SEO: Tools for Link Building

April 1st, 2006

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Originally published in Practical Ecommerce

Last month I discussed links and their importance in search engine optimization. Now let’s get acquainted with some powerful tools to aide us in our link building efforts. Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com) offers a quick way to review competitors’ and your own inbound links. PageRank Search is…

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SEO: Weaving a Web of Links

March 1st, 2006

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Originally published in Practical Ecommerce

Links are the currency of the web. Not only do their drive traffic in their own right, but they also are essential to high search engine rankings. Without good inbound links to your web site, your search engine optimization (SEO) efforts won’t get off the ground.

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The Secrets of Building Links and Increasing PageRank

November 1st, 2005

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Originally published in MarketingProfs

Links are the currency of the Web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside.

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