Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies – content aggregation, virtual communities, and personalisation – and applied them in a rather unconventional and successful way. Discover how Birdseye:

• Aggregates content through a worldwide recipe search engine
• Personalises content through a personal recipe box and personal shopping list
• Creates virtual communities through a recipe exchange

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Providing your consumers with a “portal” to a plethora of online information about food and cooking is a great way to make your web site “sticky” and generate loyal repeat visitors to your site. Four key ingredients for a successful food portal include:

• Content( both home-grown and aggregated)
• Community
• Customization
• Commerce

In this presentation we will analyze from an insider’s perspective both the BirdsEye.com site and the Recipefinder.com site, comparing and contrasting their two differing approaches to creating a food portal, and reviewing their results.

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Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies – content aggregation, virtual communities, and personalization – and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye:

• Aggregates content through a Worldwide Recipe Search Engine
• Personalizes content through a Personal Recipe Box and Personal Shopping List
• Creates virtual communities through a Recipe Exchange

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Your online enemy is no longer your competitor but instead, the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the corporate customer’s attention and then close the sale.

• Exploiting your existing customer data to target new customers
• The targeted effectiveness of email
• Constructing an interactive site for product testing and demonstration
• Case studies of innovative companies succeeding in new
  business acquisitions

Filed under: Ecommerce, Seminars, Website-Audits | No Comments »

The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. Greg Stromberg and Stephan Spencer will discuss how INX International Ink Co.:

• Leverages customers, customers’ sites, employees, research firms, and online knowledge bases
• Compels users to profile themselves through online communities, personalization, and “yellow pages” directories
• Expanded their profiling system into an extranet
• Obtained, consolidated, and integrated multiple databases into their profiling system

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in the search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least, Y2K.

This interactive workshop will give you hands-on experience on:

• Where and how to begin the evaluation process
• What to audit and how often
• Tools and resources to use in auditing
• Benefits of auditing, risks of not auditing
• Turning measurements and recommendations into an Implementation Plan
• Applying all these tools and principles to your specific needs

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Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (our primary marketing objective). To this end, they’ve taken some common online marketing strategies — content aggregation, virtual communities, and personalization — and applied them in rather unconventional (and, we’re happy to say, successful) ways.

In this session we will discuss how Birds Eye:

• Aggregates content through their Worldwide Recipe Search Engine
• Personalizes content through their Personal Recipe Box and Personal Shopping List
• Creates virtual communities through their Recipe Exchange and Web forums

Filed under: Ecommerce, Online-Customer-Service, Seminars | No Comments »

Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale.

• Using existing customer data to target new customers
• The targeted approach to e-mail
• The benefits of an interactive site for product testing and demonstration
• Case studies of innovative companies succeeding in new business acquisitions

Filed under: Ecommerce, Seminars | No Comments »

Customers are starting to demand an online catalog that takes into account their individuality as a customer. As such, the customer can efficiently navigate the catalog with the most relevant products brought to the forefront. This technology can also be used to offer special sales to individual users based on their profile.

We will discuss:

• How to monitor and generate reports on customers’ buying patterns, surfing patterns, industry, psychographics, etc.
• rules-based personalization vs. collaborative filtering
• the latest and best tools and examples of these tools in action

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Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

• Database development issues
• Synchronizing Quark and HTML
• Print and Web “look and feel”

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