Blog & Feed Search SEO

Search Engine Strategies — New York, NY

February 28th, 2006

Panelist:

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

RSS, Blogs & Search Marketing

Search Engine Strategies — Chicago, IL

December 6th, 2005

Panelist:

This session explores how search engines are dealing with blog and feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com

Speakers:
Dick Costolo, CEO, FeedBurner
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Amanda Watlington, Ph.D., APR, Searching for Profit

Interactive Marketing: Reaching Customers in an On-Demand World

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

November 28th, 2005

Workshop by

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

  • Make your site “search engine friendly”
  • Explore “Pay-per-click” search advertising
  • Analyze benchmarking, competitive intelligence and ROI
  • Identify trends in contextual, behavioral and local advertising

Create a buzz – viral marketing

  • Explore blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Discover the “sneezers” who will spread your viral message

Emerging Technologies: How Direct Marketers Can Capitalize on Innovations

DMA Annual Conference — Atlanta, GA

October 18th, 2005

Panel Moderated by

Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.

  • Understanding these new channels
  • Leveraging them for customer retention and acquisition
  • Building rapport with bloggers, and promote your products and company in the blogosphere
  • Personalizing the content in the RSS Feed to each subscriber
  • Tracking readership and response
  • Advertising on blogs and within RSS feeds
  • Podcasting (think: on-demand Internet pirate radio)
  • Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
  • Not just for bloggers and news sites — e-tailers embrace RSS as a channel

Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation

Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz

Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS

Shop.org Annual Summit — Las Vegas, NV

September 13th, 2005

Panel Moderated by

See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.

Moderator:
Stephan Spencer, President, Netconcepts

Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com

RSS, Blogs, And Search Marketing

Search Engine Strategies — San Jose, CA

August 9th, 2005

Panelist:

This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Leveraging the Explosive New Blogging Trend in Your Integrated Marketing Mix

Frost and Sullivan: Sales and Marketing East — Boston

July 21st, 2005

Seminar by

Blogs can be an immensely powerful marketing tool in the right hands, establishing the blogger as a widely-read, oft-quoted, trusted authority in their field of interest. Blogs can also wreck havoc on reputations (just ask Kryptonite) and careers (remember Dan Rather and “Rathergate”?). Welcome to the new, conversational Internet. It’s time to join the “blogosphere” – hopefully before your competitors do!”

  • Successful applications of blog and webfeed (RSS) technology
  • How blogs and RSS can and should fit into your marketing plan
  • Best practices to emulate, pitfalls to avoid
  • Case Studies and Examples: Lessons Learned

Interactive Marketing: Reaching Customers in an On-Demand World

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

June 30th, 2005

Workshop by

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

  • Make your site “search engine friendly”
  • Explore “Pay-per-click” search advertising
  • Analyze benchmarking, competitive intelligence and ROI
  • Identify trends in contextual, behavioral and local advertising

Create a buzz – viral marketing

  • Explore blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Discover the “sneezers” who will spread your viral message

Audience Development and the Internet

Circulation and the Internet: Co-hosted by American Business Media and National Trade Circulation Foundation, Inc. — New York City

February 8th, 2005

Panelist:

  1. The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
  2. How to use email to renew or acquire new subscribers
  3. E-mail tests – what’s working, what’s not working
  4. Search engine marketing – what are you using and how is it working
  5. Banner ads – are they working, what have you changed, where do you have them
  6. How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
  7. Web agents – are they still working?
  8. Blogs – are they a source of names? How can we get subscription information onto a blog?
  9. Email files – do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.

Gloria Adams, Pennwell – Moderator
Laura Wilson, NEJM – Panelist
Sean Fulton, GCN Publishing – Panelist
Brian Klais, Netconcepts – Panelist