The Need for Feeds: Understanding RSS & Blog Marketing

Web 2.0 Expo — San Francisco, CA

April 18th, 2007

Panelist:

This session will cover how to use blogs and RSS feeds as user-driven marketing platforms to enhance and improve content publishing and syndication. Panelists will discuss how blogs and RSS marketing can be used to enable access to any web site, device, content platform, or application; and enable users to consume content in whatever form they desire and whenever they want. Learn the best tips, tools, and techniques to optimize content delivery via blogs and RSS for maximum reach and effectiveness. Find out how RSS marketing can be used to increase organic search opportunities, and how blogs and feed metrics are collected and analyzed.

Moderator:
Niall Kennedy, Principal, Hat Trick Media

Panelists:
Bill Flitter, Founder and VP of Marketing, Pheedo
Don Loeb, FeedBurner
Stephan Spencer, Founder and President, Netconcepts

SEO Through Blogs & Feeds – Advanced Organic Track

Search Engine Strategies (SES) — New York, NY

April 11th, 2007

Panelist:

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR

Blog & Feed Search SEO

Search Engine Strategies — Chicago, IL

December 6th, 2006

Panelist:

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

Link Building Your Way to the Top of the Rankings

eComXpo — online

October 24th, 2006

Panelist:

Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.

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Interactive Marketing

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

October 17th, 2006

Workshop by

Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.

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Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM

DMA Annual Conference 06 — San Francisco

October 16th, 2006

Panelist:

This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

  • Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
  • Discover proven strategies for using your blog to reach the media and gain competitive advantage
  • Master top tips for optimizing your blog so that it improves your search engine marketing

Panelists:

  • Lee Odden, CEO, TopRank Online Marketing
  • Stephan Spencer, Founder and President, Netconcepts
  • Dr. Amanda Watlington, Owner, Searching For Profit

Blog & Feed Search SEO

Search Engine Strategies — San Jose, CA

August 8th, 2006

Panelist:

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

Blogging for Business

Professional Association of Innkeepers International 2006 annual convention — Phoenix, AZ

April 3rd, 2006

Seminar by

A blog could do wonders for your online marketing. Learn the tools/tactics to use, the pitfalls to avoid, and how to make it pay.

Beyond the Banner: New Ways to Brand in the Online Channel

Strategic Branding — Auckland, NZ

March 27th, 2006

Seminar by

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

  • Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
  • Learn best practice techniques applicable to these new channels, with numerous examples

Leveraging digital communication technology – new opportunities

9th Annual Strategic Communications and PR Forum — Auckland, NZ

March 20th, 2006

Seminar by

New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.

  • New communication channels and their use
  • Using technology effectively
  • Viral marketing trends
  • Emerging PR tools – RSS, blogs, wikis, podcasts, social networks, social tags, search engines