Blog Consulting

Blogging is one of the hottest trends on the web. With 75,000 blogs started every single day, it is going to be hard to get noticed and to develop a loyal following of readers.

Done right, a blog can:

  • Position you and your company as a thought leader
  • Bring your Web presence to life
  • Establish dialog with your customer base
  • Engage with your customers
  • Keep you top of mind with prospects
  • Give your company a human face because, after all, people do business with people
  • Build a credible human voice
  • Build trust with your readers
  • Save your readers time and offer them value
  • Search engines love blogs
  • Blog readers tend to convert at a higher rate. We have evidence that this is the case.

If you have read the Cluetrain Manifesto, you know that markets are conversations, and you can either be part of that conversation or stand outside of it. A blog can help you engage with your market and be part of the conversation.

There are a lot of complexities involved with blogging:

  • Whether to do an individual blog or a group blog, a character blog, or a CEO blog
  • Whether to recruit people from outside your company, such as established bloggers with street cred, or passionate customers who are ready to evangelize your company to the blog’s readers.

Then there are issues of:

  • How often to post
  • How much time you can let go by without posting
  • How frequently you need to blog
  • How recent you need the latest blog post to be
  • How to get on people’s blog rolls
  • Where to submit your blog
  • How to write for blog readers and search engines alike simultaneously
  • What to blog about
  • How to develop a blog strategy
  • How to develop a personality for a blogger
  • How and when to bring podcasting into the mix
  • The best way to offer RSS (full text vs. summary etc).

We can help you answer all these questions and:

  • Demystify the process for you
  • Develop a blog strategy
  • Provide a safe environment to find your feet and gain experience in blogging
  • How to get connected into the blogosphere
  • How to promote your blog on-line and more.

Contact us today — for tomorrow we will discuss your unique needs.