SEO: Search Engine Rankings Vary Among Searchers
Marsha, Marsha, Marsha…. Rankings, Rankings, Rankings
If you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings.
Search engine rankings remain a ‘nice’ diagnostic tool and should be tracked as a metric, but rankings are not the most telling measure of SEO success.
Rankings Can Be Different for Each Searcher and the giant success or dismal failure that a particular ecommerce merchant perceives may be isolated to his or her search results. Truly understanding the search factors for your site is one of the most effective ways of helping your team focus on the measures that really matter, and halting obsessive rank checking.
Which factors influence the search results for individual users….Read more.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More