SEO Report Card: Back40books.com
According to the siteâ??s â??About Usâ?? page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help from web professionals. This is to be commended, but everyone needs a little help sometimes.
In this SEO Report Card featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth review of this online bookseller. From recommending “permanent, textual content on their home page” to reflecting on keyword themes and the use of JavaScript and how it affects crawlability of the site, this review highlights areas that many online retailers could keep in mind, in order to improve their site.
In conclusion, Jeff remarks that,
“There are many intriguing and educational books on Back40books.com, and that rich content needs to be better reflected from the home page down. While product pages do feature decent content that is both focused and reflective of potential keywords, even their content could be improved, at the very least by the use of header tags. Get all that Javascript bloat off the pages and into .JS files on the server! Keywords reflected in title tags and URLs will further optimize the site to take full advantage of what search engines have to offer.”
Comments

Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts

Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]
Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]
Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]
Read More