Technology changing the face of retailing
This article from the IT section of the Herald highlights five technology trends that are changing the face of retailing. Our own Stephan Spencer weighs in with his thoughts on where things are heading…
Stephan Spencer, founder of internet consultancy Netconcepts, says improving broadband uptake is making the online shopping experience richer because e-shoppers can view detailed displays of products.
The rise of “social media”, especially blogging, has made and destroyed products. Manufacturers of niche items have found themselves propelled into the mainstream and inundated by orders as a result of a well-read blogger endorsing their product.
On the other hand large companies have suffered when blogs and websites have trashed their products.
Spencer says the best retailers are those that successfully integrate their real-world stores with their internet presence.
Comments
Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]
Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]
Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]
Read More
