From Good to Great Content

March 14th, 2007


Originally published in ClickZ

“In SEO, what’s the difference between good content and great content?” states P J Fusco, lead strategist with Netconcepts. Both are a win win right? Wrong. Good content makes your site visible to search engines, but the inspiration ends there. Search engines love good content — but Users love Great content. Great content engages the visitor to read further, subscribe, purchase, etc. Creating great content does not come easy.

However here are a few tips and tricks to put you on the right path to increased visitor conversion…