Where to Begin Fixing Your Site
Alexis D Gutzman, author of The Online Marketing Report, used her website as a test case for a free online assessment tool and got some valuable information in return.
AuditIt.com will evaluate your site and produce a 40+ page report that assesses everything from how the site performs in terms of accessibility, navigation and much more, as well as providing recommendations for short and long term changes that will help a company achieve its goals. Some of the tasks recommended took less than 8 hours to implement and bumped her site to #1 and #8 on Google for two important keywords. Alexis had this say for Ecommerce Guide.
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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