Netconcepts

Specialists in SEO, web dev, online marketing

Book A Free Strategy Call
  • About
    • Problems We Solve
    • Who We’re Not a fit for
  • Services
  • Results
  • Learn
    • Learning Center
    • Courses
    • Blog
    • Podcasts
  • Press
  • Contact

Content Optimization

In this in-depth article about content optimization on ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco, digs deep into this essential part of SEO.

Content optimization is about prominently incorporating targeted keywords and keyword phrases into the copy on each page to appeal to prospects searching for your goods and services. Doing so ensures your content has a chance to be found for all the right words. Ideally, these are highly searched terms and phrases that convert. That’s where keyword research comes into play when optimizing your site’s content.

Before you dig into keyword research to determine how well targeted your content is and what the size of your keyword market is, there are a few basic skills to add to your repertoire. Fundamental content optimization skills include:

* How to compile keyword research.

* How to measure content optimization efforts.

* Some basic copywriting knowledge.

* Basic HTML coding and basic SEO knowledge.

* A commitment to optimizing content — efforts will pay off!

For more about content optimization, read the full article at ClickZ here.

buy anabolic steroids

Comments

  • Content Optimization: Keyword Suggestion Tools says:
    April 7, 2008 at 12:42 pm

    […] her article on content optimization, Director of Natural Search Consulting PJ Fusco discussed how important it was to have keyword […]

    Reply
  • Content Optimization: Keyword Analytics Tools says:
    April 7, 2008 at 12:55 pm

    […] you interested in doing some content optimization for your website? Do you know the difference between keyword suggestion tools and keyword analytics […]

    Reply
  • Triple H says:
    December 4, 2008 at 12:49 pm

    From the article:

    “Two of the most important written elements of content optimization include the title tag and the H1 heading…”

    One thing a few people don’t know is that some WYSIWYG editor don’t use the H1 tag at all and instead just increase the size of the text to LOOK like a header. Don’t fall victim to this! Always add H1 in your pages, even if you have to do it manually.

    Reply
  • The Art of SEO

    Chapter 7:
    Content Marketing

    From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

    Get Free Chapter

    Related Posts

    Blog Images

    Your Ultimate Guide to Google Penalties

    When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

    Read More
    Blog Images

    Using Psychology to Boost Your Conversion Rate Optimization

    Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

    Read More
    Blog Images

    How to Master Social Selling on LinkedIn

    Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

    Read More
    As seen on
    NBC ABC CBS Fox CW Haryard adweek foundr cnet
    Capsule Bar Img
    Will your content marketing turn readers into customers?

    Download chapter 7 of The Art of SEO, Content Marketing

    Download Now
    netconcepts
    • submenu
      • About
      • Services
      • Problems We Solve
    • submenu
      • FAQ
      • Results
      • Who We’re Not a fit for
    • submenu
      • Case Studies
      • Testimonials
      • Learning Center
    • submenu
      • Courses
      • Blog
      • Podcasts
    • submenu
      • Press
      • Contact
    netconcepts
    © 2021-2022 Netconcepts. All Rights Reserved. Terms of Use Earnings Disclaimer Privacy Policy
    Book

    The Art of SEO

    Chapter 7: Content Marketing

    Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

    Want to sharpen your SEO chops?...
    start out with an appetizer before you dig into the main course!

    Get Free Chapter
    • Facebook
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube