In this in-depth article about content optimization on ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco, digs deep into this essential part of SEO.
Content optimization is about prominently incorporating targeted keywords and keyword phrases into the copy on each page to appeal to prospects searching for your goods and services. Doing so ensures your content has a chance to be found for all the right words. Ideally, these are highly searched terms and phrases that convert. That’s where keyword research comes into play when optimizing your site’s content.
Before you dig into keyword research to determine how well targeted your content is and what the size of your keyword market is, there are a few basic skills to add to your repertoire. Fundamental content optimization skills include:
* How to compile keyword research.
* How to measure content optimization efforts.
* Some basic copywriting knowledge.
* Basic HTML coding and basic SEO knowledge.
* A commitment to optimizing content — efforts will pay off!
For more about content optimization, read the full article at ClickZ here.
[…] you interested in doing some content optimization for your website? Do you know the difference between keyword suggestion tools and keyword analytics […]
From the article:
“Two of the most important written elements of content optimization include the title tag and the H1 heading…”
One thing a few people don’t know is that some WYSIWYG editor don’t use the H1 tag at all and instead just increase the size of the text to LOOK like a header. Don’t fall victim to this! Always add H1 in your pages, even if you have to do it manually.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More
[…] her article on content optimization, Director of Natural Search Consulting PJ Fusco discussed how important it was to have keyword […]