Blogs and banners power travel agency website: House of Travel’s new site proves a hit
Twelve months after its website redesign, House of Travel saw its onsite sales grow six-fold. In an interview with Computerworld, company ecommerce director Hilary Lewis acknowledged the role that Netconcepts played in auditing the site and implementing changes that would attract the search engines, as well as providing a content-optimisation training programme for House of Travel’s inhouse team.
“Our number one focus was the website, to improve its usability and also to understand online customer behaviour,” says Lewis.
The website allows customers to search for and compare airfares and deals from all the different carriers in the domestic, trans-Tasman and South Pacific area.
“We also focused on the online marketing space, doing work around paid search, pay-per-click [advertising], online banners and search engine optimisation. And it is fair to say that when we launched the new booking engine [online marketing] was a skill we didnâ??t have. Over the last 18 months our understanding of the power of it has grown,” says Lewis.
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