“Classic” SEO
The term “vintage” is really trendy right now, but does it apply to SEO as well? In this article for ClickZ, Netconcepts’ lead search strategist Pat Fusco went on to define the difference between “antique” (100 years old) and “classic” (25 years old) which means IBM’s entry in 1981 with the IBM 5150 is now a bona fide classic. The world’s first website was designed in 1991 — not a classic yet. How about the world’s first SEO marketer? Perhaps the word classic should be used to define classic SEO as being the basics of good practice that delivers positive results that improve the bottom line of the companies who use them.
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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Your closing line says it all:
“Perhaps the word classic should be used to define classic SEO as being the basics of good practice that delivers positive results . . .”
The technology may change and subsequently the formats utilized to disseminate information on the world wide web will change, but query results mediums will always exist in one form or another. Therefore the “classic” or traditional methods of optimizing one’s offerings to these mediums will always be relevant.