Should you buy Search ads for your brand keywords?

Should you buy Search ads for your brand keywords?

August 24th, 2007

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Originally published in Natural Search Blog

In this article written by Chris Smith, lead strategist for Netconcepts, he takes a hard look at spending your PPC budget on search ads that use your company’s brand name (and variations thereof) as keywords. Read more and find out why it’s important to promote your brand through paid search.

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SEO for Really Big Websites

MarketingProfs Virtual Seminars — online

June 28th, 2007

Seminar by Stephan Spencer and Chris Smith

Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love – content!

In this MarketingProfs seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites – both commercial and non-commercial.

  • How to expand into countless keyword markets
  • How to get many more pages indexed
  • How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
  • How to pass your PageRank much more effectively through your site
  • How to build deep links to internal pages, not just to your home page
  • How to measure success using new (and little-known!) metrics and KPIs

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts

Video:
The first video seen below is the original 90-minute webinar featuring Stephan Spencer and Chris Smith. (The Quicktime file is 112 MB)

The second video is the Q&A section of the webinar, which was so long we did it as a separate recording, lasting 105 minutes. (The Quicktime file is 205 MB)

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Make the Most of Your Web Site with SEO

Newspaper Association of America Webinar — online

June 26th, 2007

Seminar by

Do you know how to include keywords in headlines and articles to ensure your Web page receives high rankings in search engines? Do you understand how accurately tagging content translates into greater Web exposure and more readers?

Concepts shared in this one-hour training format will benefit executives from small to large-sized newspapers seeking to learn more about search engine optimization.

Learn guided instructions on how to incorporate the concepts of SEO to make the most of your Web site.

Speakers:
Stephan Spencer, Netconcepts
Steven Evatt, The Houston Chronicle’s Chron.com

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