Be a Converter

Be a Converter

July 2nd, 2008

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Originally published in MultiChannel Merchant

Do you know your website’s conversion rate? Do you know if it is above or below average for a typical merchant? The average conversion rate is only about 2.4%. How can you increase your site’s conversion rate? Learn from Netconcepts Founder & President, Stephan Spencer about how to improve your organization’s website to become a better converter. In this article for MultiChannel Merchant, Stephan discusses the use of Persuasion Architecture, how to design for different personality types, analyze your audience’s needs and to adjust your tone.

Technology is not a means to higher conversion rates; it is just a tool that must be properly managed, configured, and implemented in order to reach your goals. Just having a great CMS with an advanced shopping cart system is not enough â?? there are no â??set it and forget itâ?? solutions for improving your conversion rate.

For more on this topic, read the full article here.

Anatomy & Optimization of a Local Business Profile

December 12th, 2007

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Originally published in Search Engine Land

Many local companies depend upon their information’s presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address, and phone numbers to be correct. However, there are far more components of business profiles beyond the bare basics, and this article will outline many of them and how they should be handled for best effect. Optimizing business listings and profiles can make all the difference in enabling potential customers to find you and in selecting you from your pack of competitors.

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Ecommerce Facebook Applications

November 5th, 2007

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Originally published in Practical eCommerce

Facebook.com â?? a company that less than a year ago looked like fools for not accepting Yahooâ??s bid to purchase it â?? has become the powerhouse of social media websites. Itâ??s been said that much of the success is due simply to Facebook being the latest in a string of recently-hip online socialization sites, with MySpace being the last destination to peek out and then slow as the â??true hipstersâ?? move on, drawing the semi-hip behind them. A large part of that rise, however, has been Facebookâ??s open source policy with regard to the creation of Facebook applications. The result has been twofold: A huge demand for fun and informative applications and the corresponding, explosive proliferation of applications created for the site.

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Tooling around on PTS

October 1st, 2007

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Originally published in Multichannel Merchant

Shopping for industrial tools online can be a major production â?? especially if a site is not up to snuff. Production Tool Supply sells such complex items as precision measuring instruments, carbide inserts, hand and power tools, workholding devices, safety supplies, fasteners, machinery, and accessories. We decided to see if the Warren, MI-based mailer markets with precision online. Critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO agency Netconcepts, gave a thorough review of the PTS site, with Africa examining the site’s content and functionality, and Spencer testing its search capability. Does Production Tool Supply’s site hit the nail on the head, or does it get a hammering from our experts? Read on to see.

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SEO: Heads or (Long) Tails?

August 31st, 2007

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Originally published in Practical eCommerce

“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, itâ??s important to initially point out that the strategies and tactics for â??Long Tailâ?? SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.

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PoolDawg.com Shoots for Higher Conversion Rates with Site Redesign

July 9th, 2007

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Originally published in Internet Retailer

PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.

“A year ago, PoolDawg traded in its modified version of an â??off-the-shelfâ?? e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”

Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.