News Releases

Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?

Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.

The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.

Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconceptâ??s clients are increasing their e-retail traffic through natural search optimizations that donâ??t depend on â??brand nameâ?? keywords.

Netconcepts released a white paper last month, â??Chasing the Long Tail of Natural Search,â?? which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.

The largest store of electronics, appliances, computer and wireless parts in America, PartStore.com, has decided to consult with Netconcepts because, as Jack Matarasso, PartStore.com Director of E-Commerce states, â??When it comes to natural SEO, they provide successful results for many leading companies. Netconceptsâ?? SEO suggestions for PartStore.com will greatly increase search engine visibility as well as improve usability for our customers and visitors.â??

Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design, and ClickZ.com joined together in early September. Itâ??s rare that a search engine optimization (SEO) agency can land someone with Fuscoâ??s quality experience.

Cabelaâ??s, the Worldâ??s Foremost Outfitter® of hunting, fishing and outdoor gear, already works with Netconcepts for various E-Commerce development projects. However, Cabelaâ??s will now begin work with Netconcepts in further developing and expanding search engine optimization for Cabelaâ??s primary Web site. Cabela’s said that it will provide them with more sales opportunities.

Netconcepts is presenting a free Webinar open to the public. It will be mainly focusing on research and how newly found search engine research results can be used to strengthen E-Business sales. It looks at actual data taken from over one million search terms used with leading retail companies. Leading this groundbreaking Webinar will be Brian Klais, Vice President of Search for Netconcepts.