Ecommerce Blogging: Who, What And When

Ecommerce Blogging: Who, What And When

March 5th, 2008

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Originally published in Practical eCommerce

If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.

A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.

From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.

Choose A Platform And Blog, Blog, Blog

February 4th, 2008

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Originally published in Practical eCommerce

Search engines also love fresh content, and blogs, by definition, are constant sources of new content. If written correctly â?? or more specifically interestingly â?? blogs can also provide wider link bait and garner links from outside the blogosphere. Search engines, of course, reward for good, inbound links regardless of whether theyâ??re from other blogs.

Jeff Muendel, Natural Search Analyst for Netconcepts, recommends that eCommerce sites take full advantage of WordPress, a blogging platform that offers a host of SEO-friendly options to allow for excellent search engine optimization. To read more about Jeff’s expert advice about WordPress and plug-ins, like the Yahoo! Shortcuts for WordPress plugin, visit the full article on Practical eCommerce.

Five Getting-Started Blog Questions

January 30th, 2008

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Originally published in ClickZ

Do you want add a blog for your business but have no idea how to get started? In this article written by PJ Fusco, lead strategist for Netconcepts, she covers the common questions online retailers have as they think about the benefits and drawbacks of joining the blogosphere and offers her expertise.

One of the questions she covers is: Will blogging really help?

If the blog is optimally created and maintained, with a transparent, sincere voice and a commitment to using it to build relationships as well as links, then, yes, it will help. How much? That depends on how much the company is willing to invest in developing relationships with customers and prospects in the blogosphere. The only time blogging can really hurt is if the bloggers are insincere and dishonest and ignore their audience, or if your company has a god-awful online reputation in the first place. If you’re in a war of attrition over your company’s online reputation, it’s going to take a heck of a lot more than a simple blog to fix the mess you’re in.

For more about this topic, visit the full article about getting started in blogging at ClickZ.