Google Change Good News for Marketers

October 2nd, 2003

Originally published in Catalog Age

The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with Catalog Age.

With the holiday season in sight, online retailers should be rewriting dynamic URLs, focusing on product links from their home page, and tweaking their templates, including HTML code and title tags, for more keyword prominence.

The timing is right for online retailers to optimize their sites for the holidays and reap the benefits of this new Google initiative.