Google Change Good News for Marketers
The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with Catalog Age.
With the holiday season in sight, online retailers should be rewriting dynamic URLs, focusing on product links from their home page, and tweaking their templates, including HTML code and title tags, for more keyword prominence.
The timing is right for online retailers to optimize their sites for the holidays and reap the benefits of this new Google initiative.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More