How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done

December 11th, 2008


Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice and translates the geek-speak into real-life examples. Learn specific steps to analyze your website for potential search engine road blocks such as duplicate content penalties, canonicalization, circular navigation, and other technical horrors. We’ll help you identify potential problems and provide clear advice on how to approach your IT department with your request and an olive branch of peace.

Chris Boggs, Manager, SEO, Brulant, Inc., recently acquired by Rosetta

Matthew Bailey, President, SiteLogic
Bob Tripathi, Search Marketing Strategist, Discover Financial Services
Robert Heyman, Chief Search Officer, MediaSmith
Stephan Spencer, Founder & President, Netconcepts, LLC