Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend

March 4th, 2008

Seminar by

In this teleseminar, learn what to measure, including…

  • Abandonment metrics – for uncovering why visitors are leaving your site prematurely
  • Conversion metrics – for insight into your acquisition funnel
  • Retention metrics – for boosting your customer retention
  • Search engine metrics – for obtaining the best return on your search marketing investment
  • Email marketing metrics – for achieving the highest response rates from your email campaigns

Is your web site successful? Is your online marketing — including your SEO, paid search ads, email campaigns — all working, and how can you find out? The answer lies in metrics. It’s hard to improve upon something you’re not measuring. You could drop $100,000 on a high-end web analytics package. But if you don’t have a staffer dedicated to making sense of all those reports and taking some sort action as a result, it’s wasted money. Better to spend $10,000 on a lesser web analytics solution and $90,000 for a salary to employ someone highly skilled in web analytics. In fact, you’d be surprised the powerful tools you can get for free (and yes, we’ll go over some of the most exciting ones during the teleseminar). However, right now your first investment should be in signing up for this teleseminar.

Stephan Spencer — Founder and President, Netconcepts
Avinash Kaushik — Author, Speaker and Analytics Evangelist

One Comment

  1. […] Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend seminar, a Lorman teleseminar with Stephan Spencer as presenter (March 4th, 2008) […]

  2. by Netconcepts on the Speaking Circuit — October 22, 2007 @ 11:11 am