Managing a Local/Mobile Search Marketing Campaign

October 1st, 2007


Managing a local or mobile search marketing campaign can be a challenge, as there are dozens providers each targeting different potential audiences. How do you choose partners? How do you allocate resources for maximum impact? This session explores the tactical demands of running a successful local/mobile search marketing campaign.

Chris Sherman, Executive Editor, Search Engine Land

Paul Bruemmer, Director Search Marketing, Red Door Interactive
Jenny Halasz, SEO Manager, Acronym Media
Chris Silver Smith, Lead Strategist, Netconcepts