How to Optimise a Paid Search Campaign

August 23rd, 2005

Panel Moderated by

  • SEM campaign optimisation – what is it, and what are the benefits?
  • What services and tools are available to manage the process (ie. bid management).
  • Tips from the experts – practical techniques used by the professionals to interpret and improve performance

Moderated by Stephan M. Spencer – President, Netconcepts
Kate Vale – Head of Advertising & Sales, Google
Jon Ostler – Technical Director, First Rate