Desktop Search: A Whole New Opportunity for Search Marketers

October 19th, 2005

Seminar by

Search isn’t just about scouring the Web. It’s about looking into your hard drive and the mess of documents you’ve ever generated — emails, Word documents, spreadsheets, instant messages, previously viewed Web pages and so on. A number of players in the search space released their own desktop search play, including Google, Yahoo, MSN, Ask Jeeves, Blinkx, and Copernic. Desktop Search will be a game changer for natural search optimization. Desktop Search means all of a sudden you are playing the search game, whether by purpose or by accident. For example, if Google Desktop Search is installed, any Web page your visitors accessed or any email they ever received in their email inbox or Web-based clients like Yahoo Mail is now fodder for any Google search they do. More importantly, those pages are given top position on the page for keyword matches that may be completely unrelated to what the customer was looking for when they visited that Web page.

This session will:

  • Explain how best to leverage your existing Website to appear on the top of Desktop Search results
  • Delineate new opportunities for search optimization from Desktop Search
  • Provide a blueprint for implementing natural search optimization for Desktop Search