Google in the Real World: How Links Boost Your Ranking

November 10th, 2005

Webcast by

Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.

Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.

You will learn:

  • Google’s PageRank scores: red herring or useful metric?
  • What makes a link valuable or not
  • Creative strategies for building link-worthy content
  • What works when approaching webmasters with link requests
  • Pitfalls to avoid if buying or bartering links
  • The phenomenon of Google bombing and making it work in your favor
  • The role of authorities, hubs, and topical relevance
  • How to leverage blogs and the blogosphere for link building
  • To get your content successfully syndicated onto other web sites with RSS
  • How to capture the link gain (PageRank) of your affiliates and your advertising

The 90-minute seminar will include an extended Q&A.