Search Lessons Learned: REI, Northern Tool Share Successes, Struggles and Opportunities with Paid and Natural Search

May 24th, 2005

Panel Moderated by

PPC and natural search engine marketing initiatives, when properly executed, can drive tremendous growth in traffic, sales and conversion rates.

  • Hear from leading marketers about what’s gone right, what’s gone wrong, and opportunities that still remain.
  • Gain valuable insights on the processes behind systematically optimizing an e-commerce site and effectively launching and scaling a PPC program.
  • Learn best practice approaches.
  • Understand the metrics that matter. And learn from two of the best in the business.

Stuart Larkins, Vice President Partner Services, Performics
Brian S. Klais, Vice President eBusiness, Netconcepts
Nathan Miller, e-Commerce Marketing Manager, Northern Tool & Equipment
Jennifer Rodriguez, Manager Online Customer Acquisition Programs and Strategy, Recreational Equipment Inc. (REI)