E-Mail Marketing: Beating the Deliverability Crisis

October 17th, 2004

Seminar by

As consumers rely more heavily on spam filters, the e-mail marketer’s dilemma is nearing a breaking point. Soon only 50% of your consumers will receive your e-mails! What are the major factors influencing your own deliverability challenges? This session will reveal ways to assess your vendors’ network reputation, best practices for designing spam filter-friendly e-mails, how to get whitelisted with major ISPs, and where e-mail marketers go from here.

Topics include:

  • Understanding whitelisting criteria for ISPs such as AOL and Yahoo!
  • Secrets to monitoring your own spam record — and your e-mail vendor’s
  • Tactics for making your e-mails filter-friendly while complying with the law