Getting Google to Love Your Website

May 27th, 2004

Seminar by Stephan Spencer and Brian Klais

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join us at the May Brainy Breakfast with Stephan Spencer, Managing Director of Netconcepts, to learn the essential strategies of putting Google to work for your website.

You’ll learn the secrets of how to:

  • Check your “Google Pulse”
  • Estimate missed opportunity costs
  • Ensure Google crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Avoid getting banned or penalised by Google
  • Use paid placement with Google AdWords & optimise your search ads
  • Measure return upon investment
  • Prepare for imminent changes in the search engine industry
  • …and more!

Where else can you reach a majority of qualified prospects at zero or very low cost per click?