Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.
- Putting together the right offer
- Who’s going to spread your message? (“connectors,” “mavens,” etc.)
- Making it easy for vectors to spread your message via your Web site
(“Tell a Friend”, etc.) - How to use e-mail to spread your message
- Potential traps and hazards in viral marketing
- Best and worst practices in viral marketing
- Success stories of Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, etc.