How the Jetsons Plan Their Meals… and How You Will Too!

May 23rd, 2000

Seminar by

Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies – content aggregation, virtual communities, and personalisation – and applied them in a rather unconventional and successful way. Discover how Birdseye:

  • Aggregates content through a worldwide recipe search engine
  • Personalises content through a personal recipe box and personal shopping list
  • Creates virtual communities through a recipe exchange